Amitabh Bachchan has terminated his contract with the Kamala Pasand pan masala brand believing that he was unaware it was a surrogate advertisement. This announcement comes shortly following the actor’s request to remove himself from the advertisement by the National Anti-tobacco organization.
A statement from the Brand’s official spokesperson has been released that reads, “Kamala Pasand … just a few days after the commercial airing the actor. Bachchan contacted the Brand and decided to leave the Brand last week. After examining the reason for this sudden change – it was found that, when this Brand contacted Mr Bachchan, he was not aware that the commercial fell under the surrogate advertising category. Mr Bachchan has ended his agreement with the Brand and has informed them formally stating his decision and returned the money he received from the campaign.”
An earlier letter was addressed to Amitabh Bachchan and Shekhar Salkar, the National Organization For Tobacco Eradication. The letter stated it was clear that pan masala is harmful to the health of citizens in the country, and Big B should be withdrawn out of the round. “As an oncologist and a member of an NGO within the area of quitting smoking, I am irritated and am compelled to fight against these dubious practices that are a result of the embellishment by a variety of influential and famous Bollywood actors such as Shah Rukh Khan, Ajay Devgn Ranveer Singh and Hrithik Roshan. This has resulted in more tobacco consumption for students.” The letter stated.
Also read: Ranveer Singh calls Amitabh Bachchan ‘gangster’ as he approaches 79 years old in fashion.
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